How to Size Photos on Each Social Media Platform

Social media networks regularly update. When a site updates, photos that looked great suddenly appear pixilated. A person might wonder what went wrong and go searching for answers only to discover they cannot find them. With the help of this social media image size guide, this won’t be an issue. The images will look amazing and provide the desired results.

Instagram Photo Sizes

Instagram is a photo-sharing site, so every image found on the network should be amazing. This network supports images regardless of how they are oriented and also supports square images. In fact, when the site launched, people knew it for these square images. The variety of options available ensures every user can find the one that best meets their needs. Here are photo size examples to be aware of.

  • Profile picture 320 x 320 pixels
  • Landscape photo 1080 x 566 pixels
  • Portrait 1080 x 1350 pixels
  • Square photo 1080 x 1080 pixels

However, while Instagram recommends these photo sizes, users must recognize their photos might not appear the same way. For instance, Instagram profile photos only show 110 x 100 pixels. What is important is how the site stores the image file, which is why the site recommends the above formats. Be sure to learn the recommended sizes for Instagram stories, carousel images, and reels, as well. Every image displayed on the site should follow all recommended guidelines for optimal viewing.

Twitter Photo Sizes

Individuals find adding an image to a tweet increases user engagement. People like and share these images more, which is why selecting the right image is imperative. Use the following settings when adding images on this social network.

  • Profile picture 400 x 400 pixels
  • Header photo 1500 x 500 pixels
  • In-stream photos 1600 x 900 pixels
  • Card image 120 x 120 pixels

When it comes to card and ad images, the size varies based on the type of item. For example, the recommended size for a website card image is 800 x 418 pixels. However, for an app card image, the recommended size is 800 x 800 pixels. Always review this information for cards to select the right size for the photo’s purpose.

Facebook Photo Sizes

Facebook regularly updates the design and image dimensions it uses. To avoid problems, upload the highest-quality image possible. Facebook recommends the following file formats.

  • Profile picture 170 x170 pixels
  • Cover photo 851 x 315 pixels
  • Timeline photo: 1200 x 630 pixels
  • Event cover photo: 1200 x 628 pixels
  • Facebook stories: 1080 x 1920 pixels
  • Facebook ads: 1080 x 1080 pixels
  • Messenger photo: 1080 x 1080 pixels

Use a JPG or PNG file to avoid distortion and compression. Furthermore, stay with the recommended pixel sizes, as this helps page load time.

LinkedIn Photo Sizes

LinkedIn is a social network for professionals and businesses. People find adding images to updates on this site will increase engagement. Use the right image size for optimal results and review the images on multiple devices to ensure they appear properly.

  • Profile photo 400 x 400 pixels
  • Profile cover photo: 1584 x 396 pixels
  • Company logo size: 300 x 300 pixels
  • Page cover image size: 1128 x 191 pixels
  • Blog post link image: 1200 x 628 pixels

LinkedIn accommodates photos as large as 7680 x 4320 pixels and files up to 8MB. Users need to upload the largest images and files possible, as this will help if the image recommendations change in the future. As with Facebook, use PNG or JPG files.

Pinterest Photo Sizes

As with Instagram, Pinterest relies on images to engage viewers. Keep this in mind when choosing images on the site. If the image isn’t appealing, the viewer won’t click the link.

  • Profile image: 165 x 165 pixels
  • Profile cover photo: 800 x 450 pixels
  • Pin photos: 1000 x 1500 pixels
  • Collection pins: 1000 x 1500 pixels
  • Story pins: 1080 x 1920 pixels
  • Ad photos: 1000 x 1500 pixels

Avoid using a portrait photo as the cover photo on this site. A landscape photo works best.

Snapchat Photo Sizes

Snapchat is a photo-sharing site. Use the following settings for the best results.

  • Ad images: 1080 x 1920 pixels
  • Geofilter images: 1080 x 1920 pixels

Always use JPEG or PNG files. Furthermore, the maximum file size for this site is 5MB. Keep this in mind when creating images for use on Snapchat.

YouTube Photo Sizes

Imagine being able to generate a consistent income posting on YouTube. Countless individuals do so today, and the images and videos they post play a large role in their success. What sizes should a person use to draw people to their uploads?

  • Profile photo: 800 x800 pixels
  • Banner image: 2048 x 1152 pixels
  • Video size 1280 x 720 pixels
  • Thumbnail images: 1280 x 720 pixels

Center the photo for optimal results, and use GIF, PNG, JPEG, or BMP files. YouTube doesn’t work with animated GIFs. If making a video to sell or rent, go with a higher pixel count. The site recommends a minimum of 1920 x 1080 pixels for these videos.

TikTok Photo Sizes

TikTok serves as another video-sharing site. However, the settings for this site differ slightly from those seen on YouTube.

  • Profile photo: 20 x 20 pixels
  • Video size: 1080 x 1920 pixels

Remember, these are the recommended minimum settings. A user may choose more pixels for better results.

Internet users are bombarded with images every time they open a browser. To make the most of social media marketing, a person must ensure they don’t violate any copyright laws. High-quality stock photos provide an excellent substitute when original imagery isn’t available.

However, regardless of what image is used, the right sizing remains key. This helps to avoid pixelation and image stretching. Proper image sizing ensures the entire photo or message is seen by the viewer.

Optimization of the photo for the social channel’s feed increases engagement and ensures the images look professional. In addition, this helps ensure the channel owner doesn’t need to update the images and videos when the social network updates. This means less work for the owner in the future. They can focus on other elements that grow their business while knowing their photos and images are working for them in the background.

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